New York Expands Opportunities for Small Cannabis BusinessesNew York is giving smaller cannabis businesses a better chance to get noticed and grow. A new law is designed to expand opportunities for cannabis microbusinesses, giving smaller operators more ways to connect with customers and compete in the state’s growing cannabis industry. Smaller growers, entrepreneurs, and local cannabis businesses will now have more opportunities to get their products in front of customers. Photo by GRAS GRÜN on Unsplash ground cannabis on clear plastic bagMore Chances to Meet Customers Face-to-FaceOne of the biggest changes is that licensed cannabis microbusinesses will now be able to fully participate in Cannabis Showcase Events. These events allow approved cannabis businesses to meet directly with consumers through pop-up events, farmers’ markets, and public market events.