By Isabelle BousquetteKellanova, which manufactures Pringles in Europe, says a new AI project could be the key to improving production of the iconic chip. No broken dough … no sticky chips caught in the fryer … Just a perfect, thin, saddle-shaped golden sliver. “We want to make a perfect chip … the same crunchiness, the same taste and feel when you open the can,” he said. That data now feeds into an AI model that can pre-emptively suggest how to tweak the machines to account for those variances, ensuring every chip is consistent, and flawless. “A different dough could mean a different texture.