(Ford via YouTube)Key Takeaways: Ford unveiled the Fathom electric pickup at a starting price of $29,945 and said deliveries will begin in 2027. The truck is the first model on Ford’s new EV platform and is aimed at competing with low-cost Chinese electric vehicles and other affordable EV pickups. Ford Motor Co.’s new budget-conscious electric pickup — dubbed the Fathom — will start at just under $30,000 when it arrives next year, the company’s opening bid to become competitive with low-cost electric vehicles from China. Ford has already found success with the Maverick pickup truck, one of the top-selling hybrid models in the country last quarter. The Fathom will face off with another EV truck entrant, Slate Auto’s stripped down electric pickup, due at the end of this year.