Orkla Snacks has agreed to acquire The European Candy Group B.V. (CCI), a Dutch producer of vegan sugar confectionery, in a deal valuing the business at €207 million on a cash- and debt-free basis. The purchase gives Orkla the manufacturing capacity behind one of its fastest-growing products: the vegan gummy brand Bubs. Orkla Snacks intends to keep CCI’s existing business running while raising Bubs output for export markets where demand has outpaced what the brand could ship. “CCI is a natural strategic fit for Orkla Snacks. The proposed acquisition will strengthen Orkla Snacks’ position in Europe and enable BUBS to expand its offering into new markets,” said Ingvill T. Berg, CEO of Orkla Snacks.