President Donald Trump's MAGA movement is splintering, as far-right commentator Tucker Carlson unveils his own 10-point plan for America that, despite being ultranationalist and isolationist, repudiates certain elements of the Trump agenda. "But there's an old thing in advertising called the dog food rule. And no matter how pretty the package is, if the dog food tastes bad, you're not going to buy it." And the Carlson manifesto, he added, "sounds like it came out of a focus group designed to get center-right voters. But what's behind it ... may not be the same dog food."