O is Open; Downtown Lincoln Association announces new sweepstakesLINCOLN, Neb. (KLKN) — The Downtown Lincoln Association announced a new campaign called O is Open. The O is Open is a community campaign celebrating the shops, restaurants and bars in downtown Lincoln. The campaign invites residents to come celebrate the community of downtown Lincoln as well. “O means open,” said Todd Ogden, President and CEO of the Downtown Lincoln Association.