However, other games from Take-Two Interactive, Rockstar’s parent company, aren’t also being sold for $80. During the call, Zelnick was asked why Take-Two was going to sell GTA 6 for $80, while its other AAA games, like NBA 2K2, sell for only $70. According to Zelnick, GTA 6 is clearly worth $80 or more, adding: “To say that we expect that GTA 6 will be an incredible bargain as far as experiences go is a gross understatement,” said Zelnick. “I think that Rockstar feels that offering phenomenal value at $80 makes sense for some consumers,” said Zelnick when asked a different question during the call. “And then offering incremental value at a modestly increased price makes sense for other consumers.