By Chris BruntWorking at Jacobs Media takes me to a lot of college towns, like Madison, Lincoln, Ann Arbor, Columbus, East Lansing, and Charlottesville. Graduate Hotels were founded a dozen years ago to create a “sense of place” through decor and experiences whose value may be difficult to quantify but is essential to the brand’s differentiation. That investment in localism and customization creates a unique, premium experience, a mission much like local radio’s. He has thirty-plus years’ experience in radio programming, digital content creation, and digital sales. This was originally published in the Jacobs Media AI Edge blog.