A new kind of copycat fragrance brand has emerged in response to these crazy figures. Meet Noted Aromas, a British brand that leads this growing category. The 50ml scents are all £22.99, and they offer a plethora. Macpherson says that Noted Aromas is all about ‘democratising fine fragrance’, making luxury smells accessible to all. She says the brand can create quality products at that price as it skips the ‘boutique fit-out, the A-list face and decade-long heritage campaigns’.