Selfridges pop-up brings dozens of Saudi brands to one of London's most iconic department stores

Saudi shoppers have long treated London’s great department stores as something of a second home – and this summer, 25 of the kingdom’s most exciting brands are setting up shop at Selfridges on Oxford Street, bringing with them everything from sculptural fashion and irreverent Riyadh streetwear to Taif rose perfumes, mountain-grown coffee and sticky date pudding. Sophie Prideaux Sophie PrideauxThe six-week takeover – titled Saudi Arabia... Horizons Without Borders – transforms The Corner Shop into a pop-up celebration of contemporary Saudi creativity, introducing London shoppers to a new generation of designers, perfumers, jewellers and food producers. Inside, Selfridges’ ever-changing pop-up space has been dressed in warm terracotta hues that evoke the rugged landscapes of AlUla, with clay-coloured archways mimicking the traditional houses of Old Town opening onto intimate boutique-style spaces showcasing the kingdom's fashion, lifestyle and beauty collections.