‘Fragrance has become one of the most powerful ways to tell stories because it’s invisible,’ says Réservation Parfums founder Francesco Ragazzi. (Image credit: Réservation Parfums)‘Working with Yann Vasnier was fundamental in this process because he helped translate ideas, places and feelings into scent. We’d talk about a room after midnight, the feeling of arriving at a hotel after a long flight, or California light meeting French elegance. Asked why he keeps returning to that theme, Ragazzi says: ‘California represents possibility. (Image credit: Réservation Parfums)‘I’ve always been inspired by that tension between European refinement and Californian ease.