Hollyhocks is an independently-owned romance bookshop and giftshop due to open at the old La Mesa store at 85 Cricklade Street in Cirencester. Featuring titles from traditional and independently-published authors, the store will specialise in romance subgenres including young adult, fantasy, dark romance, contemporary and LGBTQ+. Inside new Cirencester romance bookshop Hollyhocks (Image: Supplied)The pair behind Hollyhocks are Holly and Maria, a mother–daughter duo from New Zealand. With that, they followed their long-held dream of opening a romance bookshop. “The journey to open Hollyhocks has been a considered and intentional one, with thought and passion going into every decision and every detail,” they said.