Image Credit: Mondelēz WTRMondelēz World Travel Retail (WTR) is expanding its retail presence across the Americas through a series of permanent retail investments, Toblerone Sense of Place activations and shopper engagement initiatives across key airport locations. “As travel retail continues to evolve, the in-store experience is playing an increasingly important role in how travellers discover and choose brands,” said Beatriz de Otto, Mondelēz WTR Senior Manager Customer Marketing. “It’s an approach that not only supports our brands but helps grow confectionery across the Americas.” The rollout also extends Toblerone’s Sense of Place concept across the Americas. READ NEXT: Mondelēz WTR expands Toblerone presence across Paris airportsREAD NEXT: Mondelēz WTR expands Marabou range with travel retail-exclusive Biscoff tabletREAD NEXT: TR Consumer Forum – driving conversion and spend under pressure