Look up: it's a bird, it's a plane — no, it's just Netflix's promotional stunt for its new horror film The Last House. The billboard was designed to resemble the side of a home, and the phrase "How long can you survive?" 'The Last House' living billboardThe movie was gaining buzz even before the marketing stunt made headlines, due to its subject matter and A-list stars. The Last House arrived on Netflix on Aug. 7, one day after the billboard stunt. Watch the trailer:Awards prospectsBecause The Last House skipped movie theaters and went straight to streaming, it is not eligible for the 2027 Oscars.