| BY Ricki Green |Swisse has launched ‘HYSTERIA’, a new integrated campaign developed with Clemenger BBDO, aiming to encourage advocacy and honest dialogue around women’s health issues that have historically been mislabelled, misunderstood, misdiagnosed and underfunded. “This campaign was created by a group of women who have first-hand experience of women’s health issues being difficult to navigate and diagnose. Swisse will continue to fund women’s health research and create tailored support supplements for Women and people with female reproductive systems, using Real World Studies, clinical trials and credible research. To get hysterical and advocate for women’s health initiatives, visit wearehysterical.com.au. *Women and gender-diverse people who may be affected by these health issues.