The interactive summit challenges gaming stereotypes, featuring a retro video game museum, collegiate tournaments, and a spotlight on Brazil’s pioneering free public gaming school. The centerpiece of the 6,000-square-meter arena, however, is the UniCup, a collegiate esports championship played on the 10-story-high naval vessel. Our focus is on the UniCup and what it represents: finding and developing the next collegiate esports talents.” GameCraft: Bridging Esports and EducationBeyond competitive gaming, FERJEE is leveraging the international spotlight of Rio Innovation Week to highlight its groundbreaking educational initiatives, most notably GameCraft. Established in 2024, GameCraft is recognized as Brazil’s first free public gaming school.