Take-Two CEO Strauss Zelnick has commented on GTA 6’s pricing in the August 7 investor call. He stated that “Rockstar got it right on the pricing of the Standard Edition and the Ultimate Edition”, further vindicating players who have defended GTA 6’s price tag since pre-orders opened on June 25, 2026. The higher price point is bringing incremental value”, while talking about both the Standard and GTA 6 Ultimate Edition. Zelnick’s comments further prove that Rockstar made the right call with GTA 6’s pricing. Previously, players caused a commotion on social media over GTA 6’s Ultimate Edition locking multiple features behind a $100 price tag.