Zionce decided to take the idea back to the US, and in true American fashion opted for a truck as his mode of transport. The truck is wrapped in Jewish images, including of a Torah scroll, and a tribute to murdered Chabad rabbi Zvi Kogan. The Mitzvah truck (Image: YouTube/ Shloime Zionce)[Missing Credit]“This truck isn’t about a vehicle,” Zionce said. Zionce recalled that they got chatting and, when the man revealed that his mother was Jewish, Zionce replied: “That means you are Jewish.” Helping him realise his halachic Jewish identity, Zionce helped him wrap tefillin, gave him a kippah, and guided him through prayers and davening.