“Early on, I realised that there was a perception in the Charedi community that succeeding in business required giving up Chasidic dress. Another entrepreneur, Shira Haberman Kaminsky, co-founder of TabuFy, said: “I grew up and was educated in Charedi institutions. After getting married, I studied business administration and worked at a bank. “When I began searching for my own professional direction, I retrained in user experience, design and digital product development. “I am a mother of two, and combining family life, work and building a startup was a significant challenge,” she continued.