Mason Amendola, a 22-year-old creator in Athens, Georgia, regularly notices another cohort: Indian video editors. As video has exploded on social media, English-speaking editors from India and other countries have become the go-to stop for creators hoping to morph raw video into thumb-stopping content. While basic clipping remains a popular marketing method, creators often hire these editors to make meatier videos — whether short-form or hour-long podcasts. For regular editors, creators can spend anywhere from $30 per hour of work to over one thousand dollars per project. But to stand out on social media, Sahami and others agree that success still requires taste and creativity, which can stem from these editors.