Ryan Reynolds really wanted that Hugh Jackman-signed Wolverine trading card, but he wasn’t quite ready to drop $1,000 on it. Disney executives say that their trading card revenue has quadrupled since 2023, underscoring the market’s rapid expansion, and the company’s push deeper into it. “And then we think about: Is it a trading card opportunity, or is it a trading card game opportunity to create a game mechanic? Trading cards give fans a tangible way to own a piece of that connection.” 99% baseball cards but lately I’ve been loving the @disney cards because they’re super fun and nostalgic and timeless to pass on to future generations,” Groban wrote.