A man is seemingly trapped inside a Netflix billboard above Sunset Boulevard. The potential traffic-stopping (or perhaps even accident-causing) sight is a marketing stunt for the streamer’s new thriller The Last House. A video, below, shows the man looking like he’s eating cereal and rather confused and miserable. Living billboard for The Last House from Netflix on Sunset Boulevard. There's a guy in there 👀 pic.twitter.com/L79Q7pisNP — Netflix (@netflix) August 6, 2026The Last House drops on Netflix on Friday.