University University of GeorgiaPeople might be more inclined to keep their community clean if they believe it benefits them personally, according to new research. “When we think about messaging, sometimes we think we’re going to get attention if we tell people they’ll lose something, right? “When messages and themes related to future environmental behaviors are positively framed, people see benefits about the environment but also their own health.” Individuals were first asked to consider both personal barriers to volunteering to help clean up the environment and possible positive outcomes with participating. People who reported being less physically active saw feelings of belonging and pride as positive effects of litter cleanup.