A plan hatched by Gianni Infantino, the president of football’s not-for-profit global platform FIFA, to “steal the game” rather than run with the ball has failed. Capitalising future revenues to mobilise funds is routine in the world of private finance. Similar measures have been adopted both by the national associations and clubs of developed country football majors, especially in the UK and Europe. The Union of European Football Associations (UEFA), which, with 55 members, “governs” football in Europe, reacted by saying that football and the World Cup were not for sale. Also Read | FIFA’s own goal in AmericaAlso Read | FIFA World Cup: The greatest spectacle on earth