“Going to the movies has become synonymous with everybody’s need to tap into the ensuing discourse. It just pressurises you to watch movies in a rush and makes the whole experience feel like a bit of a chore,” says Ritwik Mishra, an avowed film buff. Despite not wanting to watch Obsession in the theatre because of the CBFC cuts, Aditya Singh, another cinephile, felt peer-pressured into going anyway. However, in utter disregard of Holland’s valiant efforts, Instagram and X feeds revealed Sink to be playing a certain redheaded superhero within just a day of its release. It’s probably to discourage this behaviour that theatre staff now prowl cinema halls, checking to see if someone is surreptitiously recording clips on their phone.