He will cover the entire 900-mile route from John O’Groats to Land’s End to raise funds for individuals in need across the hospitality sector, over the course of 30 days. Speaking to the News and Star this morning, Mr McKee said: "It's something that is little known about the Licensed Trade Charity. "The fact that we are running from John O'Groats to Lands End, and are calling in at pubs, leaving packs and stuff like that is massive in itself. Darren previously ran Lands End to John O'Groats and at the time was the first blind runner to ever complete the challenge. To find out more about the challenge, or take part in the Virtual Strava JOGLE Challenge, you can click here.