Have Tom Holland and Zendaya just saved the cinema business?

Combined, those two blockbusters – each of which counts real-life couple Tom Holland and Zendaya among its stars – accounted for the bulk of last weekend’s total box office haul of $39.2 million. Real-life couple Tom Holland and Zendaya appear in both Spider-Man: Brand New Day and The Odyssey. Australian box office for the year to date stands at $659 million. AdvertisementPremium formats certainly have a role to play in the resurgent box office, and IMAX is leading the charge. But there’s another significant shift under way, and it is one more reason for hope in the cinema business: the audience base is diversifying.