A-B’s Cutwater To Get Super Bowl Ad Next YearAnheuser-Busch’s spirits-based RTD brand Cutwater will be featured in a commercial during the 2027 Super Bowl. While the price of the ad buy was not disclosed, 30-second spots during the previous Super Bowl were reportedly selling for around $8 million. “Cutwater is a remarkable brand that consumers love: it’s an important part of how we’re building our spirits business, complementing our leadership in beer, and driving long-term growth.” Among the specific expressions propelling growth, four-packs of Cutwater Lime Margaritas are up 87% at retail through July 19, while the brand’s Mango Margaritas surged 135%. Releases like Long Island Iced Tea, Espresso Martini, and White Russian are also driving sales, up 119%, 78%, and 87%, respectively.