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The Nonna Trend: Why Everyone Wants to Dress Like an Italian Grandma Now
['Lenny Coynault']
Glamour
Now a new figure has entered the spotlight: the Italian nonna trend.
Given there’s a more than 150% increase in TikTok searches for “grandma aesthetic,” it should come as no surprise that Italian grandmothers have now become a source of inspiration.
With its linen shirts, aprons, head scarves, gold jewelry, retro prints, and effortless elegance, the Italian grandma look takes Mediterranean chic to a new, but more comfortable, level.
And Gen Z in particular, experts as they are in the art of reviving forgotten styles, has recently found a new muse in the Italian nonna.
The nonna trend starter pack