As the retailer continues to push itself forward under new ownership, Foot Locker is hoping to remind people of its influential place in sneaker culture. On Friday, Foot Locker unveiled a new campaign dubbed “It Always Will Be Foot Locker.” So, what does “It Always Will Be Foot Locker” actually mean? Method Man added in a separate statement that as someone who has been part of sneaker culture for decades, “this project felt personal.” “Sneakers have always been bigger than footwear,” Method Man said.