FEATURE: Winners on the bar – four of the fastest-growing beers in UK pubs

Heineken UK on-trade director Mick Howard reveals: “Consumers are becoming far more intentional about their visits to pubs and bars. Mick Howard, on-trade director, Heienken UK“Cruzcampo is benefiting from that trend because it sits firmly in the premium lager space. “Importantly, Cruzcampo grew by 45% year-on-year in value, making it the number one premium lager brand in the segment. From value sales a year ago of £2.4m, this year that figured has reached £14.5m – a leap of 494.9%. Breaking down the individual Hawkstone brands, its Premium Lager takes the lion’s share of volume and value sales of 8,966HL and £9.6m respectively.