The Centre explained OTT content regulations under IT Rules 2021, including Code of Ethics, content classification norms and the three-tier complaint redressal mechanism for digital platforms. The government notified the IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 on February 25, 2021, under the Information Technology Act, 2000. The rules established an institutional mechanism for publishers of digital news and online curated content, including OTT platforms, to ensure accountability and responsible publishing practices. What rules do OTT platforms have to follow? Under Part III of the IT Rules, OTT platforms are required to follow a Code of Ethics while providing online content.