People spend time at JBR Beach on the coast of the Persian Gulf in Dubai, United Arab Emirates. Source: Getty ImagesThe "A Dubai Invite" initiative, launched by the Dubai Department of Economy and Tourism, runs from July 20 to October 31, 2026, with registration closing on September 30. Participating brands include W Dubai Mina Seyahi, The Westin Dubai Mina Seyahi, Meliá Desert Palm, IHG Hotels and Resorts, Careem, and Hala. To qualify, participants must be UAE citizens or residents aged 18 and above holding a valid Emirates ID. Dubai Tourism Decline Drives InitiativeThe programme arrives at a critical moment for Dubai's tourism sector.