Take-Two CEO Strauss Zelnick tells GamesIndustry.biz that the forthcoming Netflix gameplay premiere of GTA 6, which will air on August 27th, is merely "one of the hors d'oeuvres," for the game's marketing campaign. He described the level of pre-orders as "unprecedented and astonishing" but that "they are also so unprecedented that we just don't know how it'll translate into sales." We're kind of allergic to victory laps round here, and we certainly don't do the victory lap before the event." Zelnick is confident that the company won't be making major staff cuts after the game's long-delayed release, either. Those are opportunities that a public company can pursue, that a private company would have more difficulty with."