AI systems return a single verdict – assembled from sources a company can’t edit and tilted toward its oldest, most adversarial record. That shift, from a menu a person sees to a verdict a machine delivers, is quietly rewriting what corporate reputation is. Across the 17 companies, the same patterns surfaced in what the models chose to foreground:Old legal matters surfaced as current. About the research: This analysis was conducted by Reputation House, a technology company specializing in digital risk protection, using its Risk Check diagnostic platform. The research examined the digital reputation of 17 leading U.S.-market pharmaceutical companies across four dimensions of digital exposure – media and social risk, search risk, AI perception, and consumer sentiment risk – with a focus on how AI systems describe and represent these companies.