Building a Customer Acquisition Funnel on a Lean Budget

Building a customer acquisition funnel does not always require a large marketing budget. Start with One Clear Acquisition GoalA lean funnel requires a clear focus. Keep the Landing Page ClearThe landing page is often where a lean funnel either generates revenue or fails without attracting attention. A lean customer acquisition dashboard should include traffic source, expenditure, conversion rate, cost per acquisition, lead quality, revenue, and retention where possible. Final ThoughtsBuilding a customer acquisition funnel on a lean budget is not about reducing effort.