Developers and buyers instantly traded optimism for skepticism over privacy, price and practicality. What you need to know about the remark that split AR fansThe CEO spoke the line live at AWE on June 16, 2026; immediate social reaction followed. The product, Specs, carries a $2,195 price tag and ships this fall in limited markets. Watch Snap CEO Evan Spiegel live at AWE 2026 as he unveils SPECS augmented reality glasses. Reuters quoted Spiegel saying the team “wanted to build a totally new type of computer” while unveiling Specs at the Augmented World Expo.