Heated seats top the most-wanted feature list at 47 percent. New vehicle buyers are demanding more on-board luxuries, and they’re happy to pay extra for them. This year, 45 percent of new vehicle buyers want parking sensors. The same study also set out to determine the top 10 must-have features for new vehicle buyers, among those who actually want such features. Of the respondents who were surveyed, 56 percent said they agree or strongly agree that they trust advanced car safety systems that can automatically prevent accidents.