Xiaomi Brings Mijia Sub Brand to IndiaXiaomi has officially introduced Mijia by Xiaomi as its dedicated home and lifestyle brand in India. Going forward, the company's smart home products will carry the Mijia branding, making it the fourth major sub brand in Xiaomi India's portfolio alongside Xiaomi, Redmi and Poco. Although the company has not revealed a launch timeline or specific products, it confirmed that future home appliances and lifestyle devices will be introduced under the Mijia sub brand. Xiaomi also plans to expand existing categories such as air purifiers while bringing more of its global smart home products to Indian consumers. Having already established a strong presence in smartphones, tablets, smart TVs and AIoT devices, Xiaomi now plans to strengthen the "Home" pillar by expanding its portfolio of intelligent home appliances and smart lifestyle products in the country.