A memorial service for John Desira, the founder and chairman of Desira motor group, will be held at St John's Catholic Cathedral in Norwich next Friday (August 14), at 1pm. John Desira, founder and chairman of Desira Group Plc (Image: Desira Group)Born in 1948 in Tunis, the capital of Tunisia, he was the eldest of eight siblings. The family moved to London when Mr Desira was 12-years-old. He moved with his wife, Susan, and brothers to a small garage in South Lopham, Norfolk, where Desira Group began in 1972. "His legacy lives on in every member of the Desira family, team and in every customer whose journey has been part of the company's story."