In Brief A new platform called GodoFreda wants to solve one of the oldest problems in African trade: how do traders buy directly from manufacturers without relying on... Developed by Nigerian logistics and supply-chain company Aimpexx, GodoFreda has launched as a factory-direct B2B marketplace for African traders and global manufacturers. Developed by Nigerian logistics and supply-chain company Aimpexx, GodoFreda has launched as a factory-direct B2B marketplace for African traders and global manufacturers. For many African traders, sourcing goods from China, Turkey, India or other manufacturing hubs still involves agents, informal recommendations, WhatsApp screenshots, upfront payments and a lot of anxiety. GodoFreda will not remove every middleman from African trade, and it should not pretend to.