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Instacart Data Shows Variety Packs, Snack Bites Surge As School Year Nears
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The Shelby Report
Snack bites follow variety packs at 28 percent, with cereal bars at 20 percent, while gummy fruit snacks and pudding snacks each are up 15 percent.
The pattern repeats each year, the company said: snack and lunch staples dip during summer break, then climb as families restock for weekday routines.
“A great example of both is snack packs and yogurt tubes, which each climb 17 percent above their yearly averages, as demand for pre-portioned formats rises.
In the cereal aisle, Instacart analyzed a year of orders to identify the brands filling morning bowls.
Honey Nut Cheerios ranks first in 32 states, while Cinnamon Toast Crunch claims 19 in the South and lower Midwest.