Share via: LinkedInFacebookTwitterBusch’s Fresh Food Market will kick off its annual Hatch chile celebration Aug. 10, with live roasting events rolling through 12 southeast Michigan stores over four weekends. Anaheim is the pepper; Hatch is the origin, and growers outside the region have consistently fallen short trying to replicate it. Harvest runs from late July into early October, with green chiles picked first in August and red following in September and October. Fire-roasting blackens the skin and concentrates the flavor before the charred layer is peeled away. Related: Short But Spicy: Hatch Chile Season Nears Its Start