Marketing will now represent at least 6% of net sales in 2026, up half a percentage-point. And so condiments is probably the first area where we've seen really marked improvement,” Kraft Heinz CEO Steven Cahillane said in response to an analyst question about the effectiveness of the pumped-up investment on an earnings call. Kraft Heinz in February paused plans to split into two companies, viewing its problems as fixable. Net sales declined 1.4% to $6.3 billion in Q2 while North America, Kraft Heinz’s largest market, was down 2.7% for the period ended June 27. Kraft Heinz raised its organic net sales outlook for the full year, forecasting declines between 0.5% and 2% compared to prior estimates of declines between 1.5% and 3.5%.