Bringing together healthcare professionals, mothers and maternal health advocates, the event explored how families, healthcare providers, workplaces, communities and brands can better support breastfeeding. While most Australian mothers begin breastfeeding, many face challenges continuing as they return to work, experience physical discomfort or balance the demands of everyday life. Support from a GP, midwife, maternal and child health nurse or other qualified health professional can make a real difference." "For too long, breastfeeding success has focused on what mothers should do," said Ellen Zhou, APAC Marketing Director at Momcozy. Together, they reflect Momcozy’s belief that technology should support mothers’ lives alongside professional guidance and supportive environments.