Arizona State University (ASU) has launched a bachelor’s degree in content creation. While good data on student outcomes for influencer degrees don’t yet exist, we have data on the outcomes for comparable degrees—and it’s not encouraging. These just so happen to be the majors that correspond most closely with ASU’s new “content creation” degree. Most students who pursue a bachelor’s degree in content creation are unlikely to become full-time content creators themselves. ASU’s content creation program certainly got the nation’s attention.