Photo by ismagilov/Getty Images Technology by Sidnee Michelle AI Is Put On Blast For Stealing Creators’ Faces, Businesses Could Suffer The consequences are realArtificial intelligence (AI) is making it easier for scammers to impersonate online creators, raising concerns about lost income, damaged reputations, and limited legal protections for entrepreneurs whose digital identities are stolen, PC Mag reports. The couple told the magazine they discovered AI-generated versions of Dunkel circulating online after followers alerted them. For creators, influencers, and small business owners, the consequences can extend beyond social media. Impersonation can undermine consumer trust, jeopardize brand partnerships, and divert revenue from legitimate businesses built around a creator’s personal brand. “We just don’t have the law yet around regular deepfakes, especially when it comes to commercial stuff,” Dunlap told the publication.