Whatnot, which has grown into America’s largest livestream shopping app, had one major challenge: hosting its first livestream auction. Since then, the live-shopping app has enjoyed explosive growth, recently notching a $20 billion valuation, backed by Wonder Ventures, DST Global, and CapitalG. EBay has also implemented a livestream shopping option in 2022, but it’s been limited to certain approved sellers. Whatnot’s position as a community-based live shopping app is what differentiates it from its competitors. The post How Whatnot’s founders turned 100 investor rejections into an $20 billion live-shopping rocket ship appeared first on Fortune.