The difference is that today’s direct mail campaigns aren’t built on generic mailing lists. Why physical mail still stands outTargeted direct mail creates something digital marketing often can’t: A tangible connection. Direct mail works best as part of a multi-channel strategyOf course, direct mail shouldn’t exist in isolation. Reach the right homeowners with PropStreamIf you’re ready to build smarter, data-driven direct mail marketing campaigns, explore PropStream’s new Direct Mail experience. With more mail types (postcards AND letters), various send options, a performance dashboard, and more, launching and monitoring a direct mail campaign has never been easier.