In all clips, you’ll notice Gen Z’s renewed obsession with nostalgia, as they reach for electric, personality-driven pieces defined by throwback styles. It was only a matter of time until popular fashion brands and under-the-radar labels caught on, tapping celebrities like Lola Tung and Emily Ratajkowski to get picked up by the cool crowd—and it’s working. Put simply, Gen Z knows style—and they’re calling the fashion shots. So, I set off on some serious investigative journalism to bring you the fashion brands young people are shopping and have deemed actually worth your time, money, and closet space. ​While the shirtless male models and ubiquitous moose logo are no more, Gen Z is sparking the revival.